Turning Data into Action: Front-End Analytics for Smarter Products and Engineering Growth

Abstract

Building great front-end experiences is just the beginning — real success comes from understanding how users interact with them. In this talk, we’ll explore how front-end analytics with Amplitude can unlock smarter product decisions, faster debugging, and real growth. You’ll learn how to set up meaningful event tracking, run experiments, and use real user behavior data to prioritize features, fix bottlenecks, and drive engineering efficiency. Through practical examples and actionable strategies, we’ll move beyond basic dashboards into a world where every click, scroll, and hesitation tells a story. Whether you’re a developer, product manager, or tech lead, you’ll leave with a clear playbook for turning Amplitude data into real-world impact — creating products that are not just used, but truly loved.