Hello everyone. Welcome to conference 42. I hope y'all have a great time. I'm Sheika Ana, a dynamic Salesforce professional with over seven years of experience in delivering innovative CRM solutions across various industries. As a leading consultant in Salesforce ecosystem, I have a deep understanding of the platform and the trend that's shaping its future. My experience working with the Salesforce customers and partners has given me a unique insight and evolving the landscape and the opportunity that lie. Ah. I am passionate about Salesforce ecosystem because it represents the powerful digital transformation and innovation and business growth. The ecosystem constantly evolving with the new technologies, industry specific solutions and partner specialized. Emerging all the time by sharing my perspective on the future of this ecosystem. I hope help the Salesforce partners and the customers alike navigate the changing landscape and identifying the most promising areas of the investments and the growth. My goal is to provide the comprehensive overview of the key trends that we, that will define the ecosystem Salesforce ecosystem better, so that you can better position your organization for success as a representative voice of Salesforce community, I believe I'm uniquely qualified to lead discussion. I spent years studying the platform and collaborating with the industry leaders. And staying at the forefront of the latest developments. I'm excited to share my knowledge and insight with you today. And ultimately my aim is to empower you with the information and the strategic guidance you need to drive into the Salesforce ecosystem, like by understanding where the platform is headed. You'll be better equipped to make the information informed dec sorry, informed decisions and capitalize on emerging opportunities and deliver unparalleled value to your customers. Having said this, let's dive into the let's dive into the Salesforce ecosystem. Which is a powerful success through a platform partnership. Like Salesforce has a long recognition power of ecosystems in diving innovative, delivering the comprehensive solutions to its customers. At this time, we will explore the key Innovatives of the key innovatives and strategic Salesforce has implemented to foster the Drive One network, which focus on the. Focus on the app exchange and Trailhead platform Trailhead platform. Okay, going to the next slide. The major wins of the current ecosystem is multi success and strategic partnership and connected platform. One. What is multis success? Salesforce ecosystem is designed to foster the success of its partners and the customers in a multi beneficiary way. Like partners gain the access to the larger customer base and comprehensive resource and trusted bands, and enabling their grow through that Salesforce related business and customer benefits with the wide array of. Prebuilt solutions, deep integrations and expert implementation and support services from Salesforce Partners. This is like a win-win approach alliance, and the interest of all the ecosystems participants, ecosystem participants driving collectively growth and prosperity, and other one is, as I said, strategic partnership. Salesforce ecosystem is built on a strategic partnership with a diverse range of players, including ISV consulting firms, technology providers, and developers. And these partnerships enable the Salesforce to expand the platform capabilities and address evolving customer needs. And other one is like leverage the expertise and the domain knowledge of its partners and offers. A comprehensive suits of solutions and caters the various industries and the use cases by fostering fostering these strategic partnerships. Salesforce can ahead, can stay ahead of the curve, respond to the market changes, and deliver the great values to the customers and connecting. Coming to the connected platforms like Salesforce ecosystem, underpinned by highly connected platforms that seamlessly integrate the partner solutions and service the app exchange. Salesforce online marketplace serves as a central hub of all. Of this connected ecosystems like Hello partners to showcase, showcase their offerings and reach a wider customer base. And other one is leverage the Salesforce APIs and development tools to build tightly integrated solutions. And one more point is collaborate with the other ecosystem members to create a comprehensive end-to-end solutions. And this connected platform approaches Salesforce customer customers to access the diverse range of Preintegrated solutions and. Streamlining the technologies, adoptions and driving driving greater business values. Now let's go a little bit more into the app exchange numbers. As I said, app Exchange is a world leading enterprise cloud marketplace, like providing providing the Salesforce customers with. Access of a vast ecosystem, like a prebuilt apps solutions and the consultants, the numbers behind this powerful platform was like truly impressive and large. As per me and the app exchange boost over, as I said, like 8,000. 8,000 apps and the solutions spanning a wide range of business functionalities and industries. And this extensive catalog allows the Sales force customers to quickly find and deploy the tools they need to enhance their sales force. And the app the apps and the solutions available in the app exchange has been installed like over. 90, 90 million times and test and estimated the value that properly among the Salesforce customer and the massive adoption rate of high highlights the app exchange ability to deliver the business impact. And an impressive of 80% of Fortune 500 countries has leveraged the app exchange to extend their capabilities for their Salesforce instance. And this demonstrates the platform widespread appear appeal and the critical role play in its enterprise solution landscape. And AppExchange reaches the exchange, the global, with the apps and the solutions available in sales for customers in over one 50 countries. And the global footprint ensures the business around the world. Can access the tool and they need they need to drive the Salesforce Power Digital Transformation. Since the app action has generated like over 6.2 billion in revenue for its partner ecosystem, it, it's starring the figures. Sorry, this starring the figures, underscores the commercial success and. Viability of the platform of the both Salesforce customers and app developers. This number span like compiling pictures of AppExchange scale, impact, and the importance with the Salesforce ecosystem by providing a market. Place of a pre-built solutions. The app exchange empowers the customers to quickly extend the capability to the platform and drive greater value for their investments. As a Salesforce ecosystem continuously evolve. The app exchange is process to play and even more integral role enabling the business and unlock the new level of innovations and productives and competitive. Competitive advantages. Let's go into the next slide and the enterprise app marketplace. The app exchange has a transformative impact on the Salesforce customers, empowering them to enhance. The Salesforce experience and drive greater business value. Here are some key ways that AppExchange can benefit the Salesforce customer. One is ac accelerate the time to value, which means like the app exchange provides a pre-built and ready. To install apps and the solutions that can quickly deploy to the address specific business needs, and these dramatically reduces the time of the results and the require required to implement a new functionality and the help the customer realize, rely, realize the value of the Salesforce first. And other one is like increase the productivity by integrating the best in the cla best in class third party apps where the Salesforce instance instances the customer can automate the workflow, streamline the processes, and empower the team. To work more efficiently. This boosts in the productive translates to improve optional performance and better business outcomes. And other one is like best industry solutions. What does that mean? The app exchange offers a wide range of industry specific solutions, allowing customers to find apps that are perfectly aligned with their unique business. Requirements. And this level of specification helps the customers to overcome the industry specific challenges and gain a competitive edge. And other one, I would say user adoption, like enhanced user adoption. Many app exchange. App exchange apps are design. To give the best user experience, make it easier for the employees to adopt the utilization of the sales force. This improves the user experience and drives the higher engagement and ensure that. The customer maximum value out of Salesforce. Salesforce investment. And other point is reduce the cost of ownership. By leveraging the prebuilt apps from the app exchange, customer can avoid the time and the cost associated to build the custom solution or custom development, and this allows them to reduce overall technology, spending time and focus more resources on strategic innovates and other one is like continuous innovation. The app exchange is continuously evolving with the new apps and the solutions being added regularly, and the and this ensures that customers always have the latest innovations and allows them to stay ahead of the curve and add up the change of the business needs. And like ultimately, the app exchange has become the best tool for the Salesforce customers, empowering them to extend. The capabilities of the platform and drives greater value and stay competitive in their respective markets. And. And as as the Salesforce ecosystem continues to growth, and Im and the impact of the app exchange on customer success will become more pronounced. That's more about the app exchange. Let's talk a little bit more about the Salesforce trailhead. Salesforce Trailhead it's, say Trailhead is a Salesforce innovative learning platform that empowers individuals to develop in demand of a Salesforce skills and. Advance their careers, like Salesforce is a but of a size of content, which with fun and engaging learning experience make it. Doing that, like making it powerful tool for both Salesforce users and broader ecosystem. One is like interactive learning path, meaning like Trailhead offers a wide range of learning path, covering everything. From the Salesforce administration, development, and industry specific and role-based skills, each learning path is structured as a series of interactive modules, allows learners to progress through the content at their own place and earn badges upon completion. And other one is like hands-on challenges. Trailhead incorporates hands-on challenges and the projects enable. Learners to apply their knowledge and the skills in particular particular and the real world content. These challenges provides a safe sandbox environment for learners to experiment, problem solve, and their Salesforce expertise. And the other one is rewards Salesforce. Oh, sorry. Trailhead leverages the elements such as points badges and leadership boards, like to which to create a fun engaging learning experience. As learn as progress through the platform. They earn the recognition and their achievements and fostering a sense of accomplishment and motive to continue learning. And other one is like personalized learning, which we can talk about trailhead trailheads. Learning parts are like the individual role experience and the career goals ensures a personalized, relevant learning journey. Like a platform recommended engine suggestions, relevant content. And the next steps are based on the progress and the interest and the impact of a trailhead is. One skill development for the Salesforce users Trailhead empowers the Salesforce user from administrator developers to continuously expand their knowledge and the skills, ensuring they can max maximize the platform capabilities by providing the structure and engaging the learning experience and Trailhead helps the users become more productive, efficient, and valuable within their organization. And. Next point is like talent pipeline of a Salesforce ecosystem. Salesforce has become circular talent pipeline talent pipeline of the borders and enabling the individuals to en to acquire the de demand of a Salesforce Skills become job ready and many Salesforce partners and the customers leverage the trailhead to upskill. The workforce and build a strong talent pool of support, their interactive. And the other one is the Salesforce expertise. Trailhead freeze up the accessible of a natural Salesforce learnings making it available to the wide range of individuals regardless of their background or prior experience. And Salesforce expertise. They help expand the pool. Of the qualified Salesforce professionals and supporting the platform growth and the adoption and Trailhead is a transformative learning platform that empowers the individuals to develop the Salesforce skills and their career and collaborative success of broader Salesforce ecosystem. And by combining the interactive content and hands-on challenge, the Trailhead has become a powerful tool. For driving skills driving skills of development, talent acquisition, and the Salesforce expertise. That's more about Trailhead. Let's go into the Trailhead numbers. Trailhead has built like, as I said, like a large and a global community, and Trailhead offers an expansive expertly crafted curriculums spanning the entire Salesforce ecosystem Beyond providing the learnings with over I think 1200 hours of 1200 hours of educational content. And Salesforce have collectively earned impressive 35 million badges reflecting their dedication to continuously running the professional development, and Trailhead has enabled remarkable professional. Achievement with 73% of trail based reporting, significant career growth and progression, and these impressive statistics highlights the transformative impact of a Trailhead. And the scale of 15 million Strong user community demonstrates the widespread adoption and into enthusiasm of the Trailhead, innovative approaches to the learn and. The breadth and the depth of 1200 hours of Kirkland underscores the Trailhead commitment to provide the comprehensive and role specific education to the entire Salesforce ecosystem. And as I said before, the 35 million badges earned. At the proof of the platform, ability to recognize and validate the skills achievements of its dedicated learnings, and like the 73% career growth, strategic of the Trailhead power to empower the individuals regardless of the background, prior experiences, and collectively, these Trailhead numbers highlights the highlights, the showcase, how the platform has. Revel is traditional learning developments and access to the cutting edge of the skills and fostering a vibrant community. Lifelong learning. Innovatives that's more about trail a Trailhead. And let's jump into trailblazer community. Trailblazer Community it's a group of global user group, like trail based community supported by. Driving local user groups access more than 90 countries around the world. And this group provides a platform of participants to exchange specialized knowledge, share innovative strategies, and foster the, sorry, foster the expertise. Expertise and community events is one thing which we can talk about the. Trailblazer community offers a diverse range of I missive experience from the focus of the local workshops to expensive global conferences. This even creates a valuable opportunity for learning network and strategic connections among the community members. And other thing is like online forums in addition of a local and global events. Trailblazer community maintains the vibrant online collaboration spaces. These are like round the clock. Forums enable participants to solve the complex challenge alongside industry point thought of the leaders and fellow trial basis and other ones like recognition programs. Like the Trailblazer community has established and all aligned achievements in the framework that spotlights the extraordinary community builders and technology innovators and transformational leaders who shape the future of the Salesforce ecosystem and the trailblazer community traditional professional networks by passionate innovatives across the industries and broad us. Th this dynamic echo system fosters breakthrough, the collaborates that accelerate the digital transformation and amplify the individual success stories and collectively address the entire Salesforce landscape. And some key highlights about the Salesforce sorry. A trail based community is global reach, meaning like the user group of a span of over 90 countries continuing the trailblazer. Worldwide and facility. That exchange of the regional expertise and diverse experience, meaning the community, even range from local workshops to large scale global conferences, scattering to the various learning preferences and the network needs. And other one is like vibrant collaboration. The online forums enable. As I said, round the clock, problem solving and knowledge sharing among the trail bridge industry leaders and subject matter expert and other one is like all light recognition. The recognition program shines the spot on the community of the most extraordinary contributors, inspiring the others, and evaluate the ecosystem. Ecosystem by fostering these supportive and dynamic communities, and trailhead empowers the trail, bridges to develop the essential skills, solve the complex challenges, and drive their transformative challenges with their organizations and the border shape of the Salesforce landscape. Let's go a little bit into the Salesforce partner types. So Salesforce partner types. The Salesforce ecosystem is supported by diverse area of the partner types. Each playing a virtual multi role in delivering the innovative solutions and diving the platform. Growth consulting, pla partners, consulting partners are the professional services firms that expertise in implementing. The customized Salesforce solutions for clients. They provide expert guidance, project management, and technical expertise to ensure the successful Salesforce deployments. I. They leverage like a deep industry knowledge to solve the complex challenges and they optimize the business processes to the maximum platform. For example one of the company I worked for and Accenture, Deloitte Cap, and we have some other I. And other one is like independent software vendors. Independent software vendors are the software companies that build and sell the applications that extend the functionality of the Salesforce platform. These partners develop like industry ex industry specific or special ed solutions that integrate seamlessly with the Salesforce they create. The enterprise Ready Solutions addressing the specific like business use cases. And they are distributed among different like apexes marketplaces for example, I can say like Slack, Tableau, or Doc DocuSign or Conga. And third one is technology partners. Technology partners provide the complimentary product services. And the integrated, that enhanced Salesforce ecosystem. This includes hardware, software, and the platform providers that extend their capabilities of a Salesforce platform. Like they deploy the Seamless API connections with the enterprise systems and they expand the platform capabilities through the complementary technologies, like example, like AWS, Google, Microsoft. This all. And the fourth one is system integrators like, execute complex implementation to the client needs and design the scalable architecture aligned with the business objective and drive the comprehensive digital information. And the fourth one is like manage service providers. Like managed service providers are the organizations that offers ongoing Salesforce administration support manage the services to the customers and they maintain the system, which has been built on Salesforce and like they help the organization to optimize their Salesforce investments by handling day-to-day maintenance, user support and strategic Salesforce Innovatives like for example, I can say. SMO and De Ranch on Demand. These are the companies. And fifth one is like App Exchange Partners, which you are already familiar with. App Exchange Partners and the solution providers that have built and published their application on the Salesforce app exchange marketplace. This partners offers the wide range of prebuilt Salesforce native applications and integrates like for example, zoom. Is one of the app exchange. And the other one is like Trailhead Partners. Trailhead Partners are the are the organizations that collaborate with the Salesforce to create the custom learning content pathway and the resources on the Trailhead path. These partners help the upskill, like enabling the Salesforce users and more knowledge and capable trail trailblazer communities like for example. Accenture and Deloitte are part of those. Andra Head. Acade is one of them. And this diversity ecosystem of the Salesforce partners works together to deliver the comprehensive solutions and drive the innovations innovations and empower the organizations to unlock full potential sense work platform that's more about it and going next to the innovation through collaboration. So let's, dive, dive deeper into this how innovation innovation through the collaboration in the Salesforce ecosystem manifest through the stages and identify the market needs and like developing a solution, thoughts and delivering the integrity One, like identifying the market needs. Salesforce and its partners ecosystem, partner ecosystem work closely to understand evolving needs of their customers and broader market. And by collaborating, the partners can leverage their diverse diverse industry experts and customer insights and the Salesforce platform knowledge that identifies emerging trends and the pain points and the opportunities. This collaborative approach helps ecosystem to stay ahead and the curve and develop the solution that address the most pressing challenges faced on the Salesforce customers and other 1.2 is like developing the solution together. Once the market needs are identified, like Salesforce and IT partners engage in co-creation and co-development. To bring the innovation solution to the life. This involves leveraging the specified skills and expertise of a different partner type. Such as as I said, like in independent software vendors like developing a new Salesforce native application and consulting partners design, designing the custom integrations and business processes and like technology partners built a complementary solutions that extend the Salesforce platform. Like by work, by working together, these partners combine their unique capabilities and share the best practices and create the comprehensive in integrated solutions that addresses the identify market needs. And the third one is like delivering the integrated experiences. What does that means? The collaborative approach. Extended like extends to deliver of the solutions where Salesforce and IT partner works together to ensure like a seamless and integrated customer experience, like consulting partners leverage their implementation expertise to integrate the various. Salesforce and the partners develop the solutions and create a streamline experience for the customers and technology partners. Ensures the solution integrates smoothly with the Salesforce platform, enabling like UN Finded user experience and data flow across the ecosystem and this. A level of integration and collaboration allows the customer to benefit from the full capabilities of the Salesforce e system without having managing a multiple displays of a system. Vendors, for example, of innovative through the collaboration like the Salesforce, the development of a Salesforce industry cloud, such as Financial Service Cloud, health Cloud, which were created through the collaboration of a Salesforce. Industry experts and consulting partners. The integration of a sales force with ERP systems, such as SAP Oracle, enabled by the technology partners and consulting firms, and the creation of AI powered solutions. With Salesforce partners leverage the platform Einstein AI capabilities to deliver the intelligence and per intelligent and personalized experience, like by fostering the collaborative ecosystem and Salesforce and IT partners are able to continually continuously innovate the address. And address the evolving market needs and deliver the integrated solutions that drive the business transformations for the customers. And let's go to the next slide, which says about the partner success story. Partner success story. So let's dive into the compiling the partner success story that showcases the power of innovation through the collaboration into the Salesforce ecosystem across the different industries, financial services. Salesforce Partners velocity and develop the Financial Service Cloud solution enables the banks, insurance companies, and wealth management firms to deliver more personalized content customer experience, like by collaborating with the Salesforce. Was able to leverage the platform core capabilities like integrating industry specific functionality such as policy management, a claim processing and portfolio management. The result of comprehensive Salesforce native solution that helped them. Financial service organizations team line operates and improves the customer engagement and drive the digital transformation. Transformation and one of the w city of the clients leading the insurance company was able to reduce their policy processing time by 50%, increase the customer satisfaction by 20% after implementing the Velocity City solution on Salesforce. Other one is like healthcare. Salesforce partners, Accenture worked with a major healthcare provided to implement Salesforce Health Cloud and develop a custom patient engagement platform. Like by collaborating with the healthcare providers internal teams, Accenture was able to deeply understand the organization, unique needs and pain points and their design. Best solutions. The solution integrates the Salesforce Health Cloud, which provides existing system and enable the 360 degree view of a patient data and streamline care coordination across the organization. As a result of the healthcare providers was able to improve the patient satisfaction and enhance the care team collaborates and. Drive better health outcomes of their patients. And when it comes to retail success stories, Salesforce partnered with the Deloitte, worked on a global retail chain to the. Transform the customer experience using Salesforce platform. Deloitte leveraged its deep retail industry expertise and Salesforce implementation capabilities to develop the comprehensive solution that integrated the retail e-commerce and in-store and back office system. Like by collaborating with the retail team, Deloitte was able to create a seamless omnichannel experience enabling. The customers to engage with the brand, across multiple touch points, and enjoy the personalized shopping journey and the solution helped the retail increase sales by 25% and improve the customer royalty. And enhance the optional efficiency across their global options. And these success stories highlights the power of the Salesforce ecosystem where Salesforce ecosystem, where the partners with the specialized industry knowledge and technical expertise and the deep understanding of the customer needs, collaborates the deliver delivery, innovatives and transformation. And. Let's that's more about the success stories. Let's go into the future of a Salesforce ecosystem. Future of the Salesforce ecosystem. Air integrations, the continuous integrations and expansion of a Salesforce air capabilities known as andin, will significantly drive the innovations in ecosystem. Partners will leverage the Einstein machine learning machine learning nature. Language processing and deliver even more intelligent, personalized solution for the customer. This could include advanced chat, chat bots and intelligent process automations and analytics. Predictive a predictive analytics that drives better decisions make across the various industry as a becomes more deeply embedded into Salesforce. Core platform, the partner solutions, it was enable a new level automations, insights to the customer engagement. And other one is like industry cloud expansion is the next thing. And Salesforce industry specific cloud solutions such as financial service, cloud and Health Cloud has been major Success will be continued to the expand and partners will. Play a critical, crucial role in developing the industry specific features and and Salesforce introduced a new industry cloud, such as recently announced manufacturing and partners will have an opportunity to develop a deep domain expertise becomes go expertise in their respective industries. That's more about the industry clouds and and the other one is like cross cloud integration. As a Salesforce continues cross cloud cross cloud Salesforce continue to expand its portfolio to the cloud solutions. And the ability to streamline integrate across these clouds will become the increasingly important and partners will play a crucial role developing these integrations and solutions to enable Salesforce customer to connect the data and process and the workflow across the multiple clouds, such as. Sales cloud, service cloud and marketing cloud, these cross clouds integrate will allow more un finded holistic view of a customer enabling more per personalized, effective and. Effective engagement and innovative partners will leverage technologies like API, middlewares and custom development to create these cross cloud integrations. Unlock a new level of efficiency and business value of Salesforce. And other one is like by embarra. Embracing these key trends, AI integrates the industrial cloud expansion. Cross cloud integration, Salesforce partners will be proposing to drive the future evolution of the Salesforce ecosystem and transformative to their customers. And the Salesforce ecosystem is posted to continue post to continue the growth and innovation and the partners who can leverage these emerging trends will be equipped to success in the dynamic. And exciting landscape as we come close to this insightful conference on the future of the Salesforce ecosystem. I would like to extend my heartful gratitude to all of you and all of you and active participants and engaged, and thank you everyone. That's all. I want to talk about the Salesforce and, thank you and yeah.