Conf42: Mobile 2022

UX Unicorns Do Not Exist: The Myth of the One-Person Usability Team

So you’re ready to hire someone to help with user experience. You’ve identified usability issues with your sites, apps, or other software products, and need someone to help fix them, a single usability professional to “do UX”—whatever that means. I’m sorry to tell you, this person does not exist. And, if you try to foist all of your usability problems onto one professional, you will not get the...